WHY DO IT NOW?

5 reasons why your organization can’t afford to put off media and key message training:

1.  It’s like insurance – You never know when you’re going to need it.

2. Media opportunities (good and bad) can pop up anytime, and they’re usually urgent.

3. Digital and social media is fast and permanent – as the saying goes: "A lie can travel halfway around the world while the truth is putting on its shoes.”

4. Narratives often are “the news”, whether they’re true or not. They can easily spin out of control – and quickly. You need to proactively own your message.

5. You need to maximise the moment. When the chance comes, you need to communicate with success.

Reach out if you’d like to discuss media and key message training. With 20 years in news and executive-level business leadership, Michael Melling brings unmatched experience to help clients navigate the modern media and solidify their confidence handling any communications opportunity.

ABOUT STRATOAK & MICHAEL MELLING

Michael Melling is the Principal & Founder of StratOak Ltd., a firm focused on media training, content creation, and strategic communications. Michael is the former VP/Head of CTV News (Local + National), CP24, and BNN Bloomberg. With 20+ years of experience in news, content, and business leadership, he works directly with all StratOak clients to advance the goals of your organization through great communication and content.

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HOW SOLID IS YOUR ORGANIZATION’S KEY MESSAGE PLAN?

3 reasons why an outside expert helps add clarity:

1. You’re too close to it –  You know all the details and context which makes it hard to distill complexity into clarity.

2. It’s tough to cut through the noise – Different stakeholders with their unique agendas, politics and goals can make it hard to nail down a clear and concise message.

3. You’re not putting the audience first – What’s important to you doesn’t matter to the person receiving your message, or your audience might come with its own perspective which you’re not giving enough weight.

A good key message is one that is clear, sharp, and short. It gets your point across and doesn’t leave any doubt.

MEDIA, PRESENTATION, & KEY MESSAGE TRAINING

Media coaching and training is about getting a message across that serves the goals of your business, mitigating risk, and building trust. Let Michael Melling and StratOak prepare you to handle any interview or presentation like a seasoned pro.

· Executive one-on-one training

· Small group training

· 1-hour lunch & learn sessions

CONTENT CREATION

With 20+ years creating award-winning compelling content for Canadians, let StratOak help tell your story! Reach out to discuss our content creation services.

THE FIVE AUDIENCE MOTIVATORS

How a great concept used by journalists to tell compelling stories can apply to your storytelling too

The Poynter Institute in Florida is one of the world’s best training and development centers for journalists. One of its outstanding faculty members, Al Tompkins, created the concept of the “five motivators” for engaging audiences with stories. So, what motivates an audience to engage?

· Money

· Family

· Health

· Community

· Safety

Storytellers are encouraged to tie their content back to one of the motivators as a way to drive audience interest. For example, if you’re launching a new product, highlight the money it saves a customer and the time it frees them to spend on other things like their family. This is also a good way to look at key messages – why would the audience care?

CONTACT US

Reach out anytime to discuss your media training, content creation, or strategic communication needs! [email protected]